Gelato Business Week Online: Business Models, Operation and Return of Investment
A 5-day course to explore the gelato business and better develop your shop’s strategy.
Course objectives
Provide students the ability to analyze the market related to their gelato parlor and develop a correct selling strategy.
Who is it for?
The course is designed for gelato makers and entrepreneurs who would like to manage their business more efficiently and explore new business ideas.
Subject covered
DAY 1 - PRODUCTION METODS
• What is gelato?
• Production processes (demo)
• Direct vs. indirect method
• Process times
• Incidence of human resources
• Weekly operations (easy way, best way): case study
• Profit and loss statement for a small, medium, and big gelato shop
• HR
• Case studies analysis
DAY 2 - CENTRAL KITCHEN p.1
• Easy way mix freezing
• Centralized kitchen method
• Demo: How to prepare the bags
• Case studies analisys
DAY 3 - CENTRAL KITCHEN p.2
• Comparative tasting: overnight display vs. stored
• Profit and loss statement
• Weekly work schedule by model
• Wholesale sales
• Trays, jars
• Profit margin
• Logistics and labeling - requirements
DAY 4 - SOFT-SERVE & GELATO DESSERTS
• Comparative tasting: overnight display vs. stored Stocked
• Adding gelato to menu (dessert)
• Gelato as a dessert - operation, food cost, and ROI
• Case studies
• Soft-serve in pastry and catering: operation, food cost, and ROI
• Case studies
DAY 5 - BRANDING
• Business idea
• Positioning
• Location and target
• Furniture
• Communication
• Case study
Duration*
The live online course lasts 5 days (4 hours each day), 9.00am - 1.00pm CET.
Format
The course is a live online course and students will receive the recording of the lesson (via link, via email) which will be valid for 30 days.
* Course organization may vary if the minimum number of students is not reached or for other reasons. Course confirmation will be sent via email before the start of the course. Please consult the conditions for any cancellation or modification of the course at https://www.gelatouniversity.com/en/whoweare/frequently-asked-questions or contact us by email at info@gelatouniversity.com
